'It's sort of an all-or-nothing thing, which is a dull view of the world in a sense because it's like if you want to do something creatively new, it can't be the right set up in that business model unless you can imagine it being enormous.
'A cosmetics-based, free-to-play game, while it's really appealing to us as gamers, requires massive scale to be economically sustainable,' he says.
